Guide - updated
Yes, if you subscribe to more than a few newsletters. A dedicated address keeps them out of the inbox you use for people, work and receipts, and keeps them together in one place. You can get one three ways: a Gmail plus address with a filter, a second email account, or a newsletter app that gives you its own address. The best of these is Readbase: a private @readbase.io address on the free plan, and an AI summary of every newsletter as it arrives.
Get your newsletter addressOne address for everything
you@gmail.com
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Five newsletters later, the email from Mum is below the fold.
A separate address for newsletters
you@gmail.com
Sunday lunch?
Lease renewal, please sign by Friday
Your appointment moved to Thursday
you@readbase.io
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Mum stays on top. The newsletters wait, already summarised.
Newsletters arrive every day, and most of them wait to be read. In your personal inbox they sit between the emails that need a reply and push them down the list, so those get answered late.
With a separate address, your personal inbox only gets mail from people, work and the services you use. Newsletters collect somewhere else, and you read them when you have time.
It also keeps your main address off more mailing lists.
Each option keeps newsletters apart. They differ in where you end up reading them.
Gmail delivers mail sent to you+newsletters@gmail.com to you@gmail.com. Subscribe with the plus address and add a filter on it that skips the inbox. It is free and quick, but the newsletters still live in Gmail, some sign-up forms reject the plus sign, and anyone can strip it to find your main address.
A free account used only for newsletters keeps them fully separate. The cost is another inbox to check, and an email client is still built for replying to mail, not for reading it.
Apps built for newsletters give you an address to subscribe with and a reader built around it. Your personal email is never involved. This is what Readbase does.
A newsletter app is the only option that gets newsletters out of your email and gives you somewhere better to read them. Readbase is built for exactly that.
Our pick
A private you@readbase.io address on the free plan. Every newsletter is summarised by AI as it arrives, so you see what it says before you open it. Bookmarks, 1-click unsubscribe, and a reader made for newsletters, on iPhone and the web.
Get your newsletter addressA few other apps give you an address too, each with a catch. Meco charges for AI summaries and offline reading. Readwise Reader has no free plan once its 30-day trial ends. Matter puts its newsletter inbox behind Premium.
Move them one at a time, starting with the ones you read most.
Readbase. It gives you a private @readbase.io address on the free plan and summarises every newsletter as it arrives, so you know what is in each one before you open it. Other apps offer an address with a catch: Meco charges for AI summaries, Readwise Reader has no free plan after its trial, and Matter puts its newsletter inbox behind Premium.
It is a good start. A plus address with a filter keeps newsletters out of your inbox view, but they still live in Gmail, some sign-up forms reject the plus sign, and the address reveals your main one. If you want newsletters out of Gmail entirely, use a separate address.
Subscribe with an address that is not your personal one, then read them somewhere built for reading. A newsletter app such as Readbase does both: it gives you an address, and it summarises each newsletter so you can see what each one says before you open it. A second email account or a Gmail filter keeps them apart too, but you still read them as email.
No. Move each newsletter when its next email arrives, starting with the ones you read most.
A private address for your newsletters and a summary on every one, on the free plan.
No card required.
